Coldwater’s Dealer For The People

About Me

My name is Allan Herman and I am the owner of Rainbow Motor Sales of Coldwater, MI. I want to take a few moments of your time to let you know who I am and how I got here, and what my plans are.

Background

I graduated from Tri State University as a Civil Engineer. I’ve worked many facets in my field. In the beginning as the Assistant Civil Engineer for City of Grand Rapids. This position was more of an office job so in 1970 I moved my family back to our home town and I started my own construction company. Later, I had an offer I could not refuse for the construction business and decided to build McDonald restaurants traveling throughout the Midwest. As rewarding and fun as the job was I wanted to get off the road and work closer to home. In 1983 I started my own used car lot which was located next to the party store my wife and I owned. Through the years my wife and I have owned several small businesses but the car business has always been my consistent passion.

My Aha Moment

Even though we have consistently enjoyed success and maintained the highest levels of customer satisfaction, something was missing. For 30 years we existed and did business as usual. Then in 2011 my daughters got involved in helping me with the business. We wanted to take the business to a whole other level. With the commitment of Melissa Hanna and Michele Streets we decided to expand and become Rainbow Motor Sales “Dealer for the People.”

So now, we don’t sell cars, WE PROVIDE SOLUTIONS TO PEOPLE’S EVERYDAY TRANSPORTATION PROBLEMS. From our Trusted Advisors in the pre-owned vehicle department to our excellent finance department with options for all kinds of credit, good or bad. Whatever your problems or your needs, we do our BEST to help you and make you part of our “family”.

WE PUT YOU FIRST AND IN RETURN OUR BUSINESS IS SOLID. IT’S WHAT MAKES RAINBOW MOTOR SALES A SAFE PLACE TO SHOP FOR A NICER, NEWER CAR. YOU CAN COUNT ON US BECAUSE WHEN YOU’RE HERE, YOU’RE PART OF OUR FAMILY.

You will hear Michele and Melissa on the radio and see them on TV. The next step is to visit the dealership or in many of your cases, revisit it. The coffee is always hot and we look forward to chatting with each and every one of you! Bring your sons, daughters and neighbors, we really do care about helping you and them and becoming your dealer for life.