Why Rainbow Motor Sales is Your Go-To Family-Owned Dealership

Hey there, future car owners! At Rainbow Motor Sales in Coldwater, Michigan, we’re revving up to make your car buying experience as enjoyable and stress-free as possible. We’re not just a car dealership—we’re a family, and we want you to be a part of our extended family too!

From Our Family to Yours

Rainbow Motor Sales is a family-owned and operated dealership that’s been serving our community with heart and dedication since 1983. Our founder, Allan Herman, started this journey with a dream and a passion for cars. Today, his daughters, Michele Streets and Melissa Hanna, are thrilled to carry on his legacy. We've faced our fair share of changes and challenges over the past 41 years, but one thing that has never changed is our commitment to you.

Putting the Fun Back into Car Buying

Let’s face it—buying a car can sometimes feel like navigating a maze. That’s why we’re on a mission to turn the car-buying process into something exciting and enjoyable. We believe that finding the right car should be a joyful experience, not a stressful one. Whether you’re a first-time buyer or a seasoned car enthusiast, our goal is to make every visit to Rainbow Motor Sales a fun and memorable adventure.

Respect and Reliability: Our Promise to You

At Rainbow Motor Sales, we believe that everyone deserves a reliable vehicle, regardless of their credit or financial situation. We’re here to help you find a car that fits your needs and your budget, all while treating you with the respect and courtesy you deserve. It’s not just about selling cars for us—it’s about building relationships. We want to be the dealership you trust, not just today but for years to come.

Creating Lifelong Relationships

We don’t just want you to drive away happy; we want you to feel like part of our Rainbow Motor Sales family. Our approach to customer service is all about creating long-standing relationships built on trust and mutual respect. We’re not just here to sell you a car—we’re here to ensure you feel comfortable and confident in your decision. After all, buying a car is a big deal, and we’re honored to be part of that journey with you.

So, whether you’re in the market for a sleek new ride or a reliable pre-owned vehicle, come on down to Rainbow Motor Sales. Let us show you how easy car buying can be when you have a team that truly cares.