Why Choose Rainbow Motors Sales

Proudly serving the good people of Coldwater, Hillsdale, Battle Creek, Jackson, and beyond for over 40 years, Rainbow Motors Sales is your community Coldwater car dealership that offers much more than just quality used vehicles!

Browse Inventory    >Get Approved    >

smile and car

A Fear-Free Buying Experience

Buying a car in Michigan can feel a little daunting. Our team provides complete transparency and takes a friendly, professional, no-pressure approach to the car buying experience. Consider us a used car dealer in Coldwater, MI, you can trust!

Shop Used Cars

handshake icon

Trustworthy, Fair Trade-Ins

Are you looking to make a trade? When you sell your car at our Coldwater dealership, we’ll ensure you’re involved with the entire appraisal process. Together, we’ll help you get a fair market estimate of your vehicle is worth.

Value Your Trade-In

financing icon

Credit Approval Made Easy

At our dealership, we work hard to get you in the driver's seat. With our streamlined “know before you buy” credit pre-approval process, we’ll mind you a range of Rainbow cars for sale you're guaranteed to get.

Apply for Financing

service award

Award-Winning Service

As a locally owned business for nearly 40 years, Rainbow Motor Sales is a 17-time Nationally ranked Top 25 Dealer with Credit Acceptance.
 

About Us

care icon

Good Deeds for Those in Need

As a proud Coldwater car dealership, we take every opportunity to do our part and give back to those in our local and surrounding communities who need it most through our ongoing charitable initiatives.

Community Outreach

Rainbow Motors Customer Reviews


Don’t just take our word for it — see what our clients have to say! And if we’ve had the pleasure of serving you in the past, we value your opinion and would love to hear from you!

Check out our customer testimonials or leave us a review.

 star star star star star 

“We went in last week to see options, and we came away with a beautiful SUV that fit my family perfectly! Everyone at Rainbow Motor Sales was extremely kind and helpful and worked hard to find us a vehicle that worked best for our family of 6. They helped us out more than they knew!”

Samantha F.

 star star star star star 

“I had the best experience with my salesman, Jose he really worked his magic to get us in the car we absolutely wanted. Everyone in there was so warm and inviting, and the owners were also amazing. Thank you so much for a great experience, especially to Jose; he was great!”

Lydia M.

 star star star star star 

“Drew has done an amazing job for us. We bought a 2016 Equinox and he was extremely helpful. Even when we had a few problems, they got the vehicle fixed quickly and at no cost to us. Thank you, Drew and the entire Rainbow staff. You greatly deserve the 5-star review.”

Timothy H.

Coldwater’s #1 Used Car Dealer

Whether you’re looking for a reliable used car in Coldwater, MI, or need to sell your current vehicle for cash, count on Rainbow Motors Sales. Our team is dedicated to providing excellent customer service and helping you get approved for financing even with less-than-ideal credit. We’re happy to help with any questions you may have!  We’re happy to help with any questions you may have! 

We’re happy to help with any questions you may have! Stop by our lot at 395 N Fremont Rd, Coldwater, MI 49036, call us, or send us a message today!

Browse Inventory     Get Approved

Contact Us

(517) 279-7616